Treefort Music Festival in Boise ID
Considered by some to be the western US alternative to SXSW, the Treefort Music Festival has become one of the largest indie-rock festivals in the country. Since its inaugural event in 2012, the live music concert series has become one of the more celebrated events in Boise Idaho, a natural setting for indie-music.
What started as a quirky music event has managed to garner considerable attention thanks to the emphasis on indie-music and the unpredictable nature of the performers which has often managed to make national news for the unusual, joyful, and sometimes outrageous nature of the concert series.
While the idea of a multi-day indie music festival had been in the planning stages since the mid-1980s, it was not until Lori Shandro, who runs an independent health insurance agency, created The Duck Club in 2009 to bring indie-music acts to the Boise area. Her efforts led to the initial Treefort Music Fest, a celebration of indie music which was inspired in part by South by Southwest (SXSW) and the success it has enjoyed in the Austin Texas area.
In 2012, the first Treefort Music Fest began as a grassroots effort with no corporate sponsorship. Taking place from March 22nd through the 25th of 2012, the event featured a remarkable 137 bands who came from as far away as Australia and New Zealand. In addition to the live music was performance art, modern dance, and other seminars that included local breweries offering beer, social media, and information about the music business in general.
It was estimated that about 3,000 people attended the event over the three-day period and was considered a remarkable success with great potential. The following year advanced ticket sales demonstrated that the first year was no fluke in terms of attendance. There were more diverse acts, although over 100 of them came from the Boise area.
From 2014 to 2017, the Treefort Music Fest expanded naturally across the city with many bands performing at local venues. In addition, the City of Boise assisted in the marketing effort and the results were that bands from around the world were flying into Boise to participate. Interestingly enough, the festival itself did not make a profit until 2015, but its continued growth only hinted at its remarkable potential.
Treefort Music Festival Today
The latest festival featured the legendary George Clinton and featured many notable acts along with many bands that came from around the world to participate. The unusual combination of live music, social media seminars, hundreds of people doing yoga together, and the amount of Wagyu beef being distributed made for an interesting scene that has helped further the popularity of the Treefort Music Fest.
Over 24,000 people attended the 2018 festival, despite a snowstorm that struck on the last day. This 33\\\% increase in participation over the preceding year was proof that the festival was only becoming more popular and provides an alternative to the SXSW festival in Austin. For those living in the Boise Idaho area, the live music concert that is the Treefort Music Fest is only growing in strength every year.
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